A Study On Consumer Education Towards External Stimuli Affecting Online Shopping Behavior – Analysis Using Jamovi

Abstract

This research explores how external cues, including economic, social, political, technological, and cultural factors, influence consumer purchasing decisions on the internet. Using a mixed-method research strategy, it examines the theoretical underpinnings and empirical data on the influence of external stimuli on internet shopping behavior. Furthermore, this study gives suggestions to educate consumer towards online shopping. The findings can help internet merchants and marketers create successful marketing campaigns, enhance user experience, and strengthen customer bonds. To ensure representation across all demographics and buying inclinations, a varied sample of online consumers is gathered. Advanced statistical approaches are used in the data analysis to find patterns, trends, and connections between environmental factors and consumer purchasing behaviours.