Dimensions Of Website Design Quality And Its Influence On Consumer Value In Apparel E-Retailing Contexts

Abstract

Purpose – For the e-retailing businesses to expand, consumer-focused techniques must be implemented beside traditional retail tactics. Creating a reliable measurement scale to evaluate the consumer value of internet-based apparel purchasing is the main goal of this research.

Design/ Methodology - The methodology for assessing consumer value was later followed by the gathering of data via an internet-based survey. The well-organized survey included a sample of 325 purchasers of apparel e-retailing websites. Employing the technique of structural equation modelling (SEM) in the Smart-PLS initiative to examine the assumptions of the study.

Findings - The results of the analysis indicate the impact of these website design aspects on the effectiveness of e-retailing apparel enterprises. The examination of the Smart-PLS reveals a significant positive influence of Website aesthetics (WAFW), Website personalisation (WPFW), and Price Offerings (POFW) on Consumer Value (CVW).

Practical Implications – E- retailing business who demonstrate exceptional proficiency in providing enhanced experiences in terms of price, aesthetics, and personalisation have the potential to outperform their competitors and develop more robust consumer connections.

Originality/Value - An empirical framework that demonstrates the factors that influence consumer value. As far as the authors are aware, previous studies have not developed a consumer value framework that takes into account a specific combination of exogenous variables such as aesthetics, personalization and price offerings, particularly in the context of e-retailing apparel purchasing platforms.