EMPIRICAL STUDY ON ADOPTION OF GREEN BANKING PRACTICES IN COMMERCIAL BANKS

Abstract

Indian banks are eagerly anticipating initiatives in the green banking space, which is gaining popularity throughout the world. India aspires to join the ranks of Green Banking greats like the United States, Japan, Australia, etc. When it comes down to it, "Green Banking Products" are financial services whose main goal is green energy conservation. Finding out what's happening now, how users are aware of green banking practices, how customers perceive and favor these activities, and where the study may be improved upon are the main goals of the research. The research made use of both original and secondary sources of information. The data collection method chosen was Non-Probability Convenience Sampling. The results show that, in the current climate, green banking is crucial, according to most customers. The percentage of people using green banking products, such as ATMs and mobile banking services, exceeded 90% of the total. Green banking measures implemented by both public and private sector banks are well-known to nearly all customers. On a related note, it's safe to say that customers have learned about green banking through word of mouth and bank websites, rather than through print ads or television and online commercials, have major impact. In light of the present situation, the majority of the customers consider it necessary.