Social Responsibility And Customer Loyalty

Abstract

This study aimed to highlight the impact of social responsibility on customer loyalty through a documentary survey of previous studies and reinforcing it by using SPSS V21 for statistical analysis of data collected from questionnaires distributed to the study sample. The study was applied at the level of Ibn Hayan and Al-Rimal clinics in El Oued by distributing 60 questionnaires to the customers of the two clinics and testing the study hypotheses, using a set of statistical methods (mean, standard deviation, and Cronbach’s Alpha coefficient). The study found that:

• The healthcare institutions of Ibn Hayan and Al-Rimal clinics in El Oued implement social responsibility and adopt policies for acquiring customer loyalty.


• There is a statistically significant relationship between the dimensions of social responsibility and customer loyalty in the clinics of Ibn Hayan and Al-Rimal clinics in El Oued.


• There is a statistically significant effect of the dimensions of social responsibility on customer loyalty in the healthcare institutions of Ibn Hayan and Al-Rimal clinics in El Oued.


• There is a statistically significant effect of two dimensions of social responsibility, namely the legal and philanthropic dimensions, on customer loyalty, while the economic and ethical dimensions have no effect on customer loyalty.