Learners’ Intentions To Use Moocs For Career Advancement In India: TAM Approach Using PLS-SEM

Abstract

Purpose – Conventional education is rapidly moving into the modern education system, which highly depends on Internet as a medium. Professionals are opting for online courses to equip themselves and to move forward in professional front. Therefore, this study aimed at investigating the Learners’ intention to use MOOCs for Career Advancement in Indian Industries.

Design/methodology/approach – The basic objective was attained by empirical examining a Technology Acceptance Model (TAM) from a sample of 95 respondents including Working Professionals, Students and Faculty members in India. Explicitly, this paper dealt with the relationships among six latent variables, which were Institutional Support (IS), Faculty Support (FS), Perceived Ease of Use (PEU), Perceived Usefulness (PU), Attitudes towards Use (AU) and the Intention to Use (IU). The more Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to test the research model.

Findings – The results showed that most of the hypotheses were supported, which suggested that the TAM could explain the rationale behind Learners’ Intentions to Use MOOCs for Career Advancement.

Originality/value – This paper stretched the original TAM by including two additional external variables (Institution’s Support and Faculty’s Support) for explaining behavioural intentions of the Learners, which would help the course co-ordinators, policy makers and the Government to provide the better service for bring out the expected outcome.