Bridging the Gap: Employer Branding Link to Turnover Intentions and Job Satisfaction in Educational Organizations

Abstract

This research aims to examine the effects of Employer Branding on Turnover Intention and Employee Satisfaction within the private higher education sector in India. Employer Branding is a strategic approach adopted by organizations to retain existing employees and attract potential new talent. By focusing on the specific context of the private higher education sector, this study seeks to understand how Employer Branding influences Turnover Intention and Employee Satisfaction. This document strengthens the employees' desire to remain with the firm, adding to the organizations’ current understanding. Survey questions were distributed to 100 personnel of teaching faculties in the higher education sector in order to gather data. Structural Equation Modeling (SEM), a quantitative method, was used in this work to evaluate the hypothesis. The outcome demonstrated a favorable relationship between Employer Branding and job satisfaction. Additionally, employees' intentions to leave their jobs lessen when job satisfaction rises.