An Empirical Research On Social Media Addiction In Young & Middle Adults

Abstract

 Human beings have fundamental needs to belong and to relate, for which interpersonal communication is the key. Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos. Social media is typically used for social interaction and access to news and information, and decision making. Understanding the causes, consequences, and remedies of social media addiction is thus of paramount importance. The aim of the current study was to study the levels of social media addiction in young adults and middle adults, and to compare both the samples. Social media addiction scale (SMAS) was used for this and Google form was created for the same. The sample for the current study was young adults and middle adults. Both groups had different age ranges, ranging from 18 to 25 years old for young adults and 45 to 55 years for middle adults. The result was found from the analysis that there was a significant difference in the levels of social media addiction in young adults and middle adults, implying that the alternative hypothesis was retained.