Measuring The Mediating Effect Of Family Role And Learnt Entrepreneurial Skills On Entrepreneurial Success

Abstract

The study delves into the mediating role of "Family and Entrepreneurial Skill Sets" in the relationship between "Ease of Start-up and Entrepreneurial Success" within the domain of unorganized roadside food court businesses. Gathering 509 responses through four questionnaire scales—ease of start-up (11 items), entrepreneurial success (11 items), family role (8 items), and entrepreneurial skills (7 items)—the analysis utilized Cronbach's Alpha Coefficient, yielding values exceeding 0.86 for all scales, indicating their reliability. Employing structural equation modeling, linear regression, and Pearson correlation, alongside tests for discriminant validity using AVE, CR, and HTMT ratios, all values fell within acceptable ranges. Results underscore the significant mediating effects of family role and entrepreneurial abilities, evidenced by substantial "indirect effect" values (IDE=0.748 and IDE=0.712), surpassing direct impact values. Moreover, notable associations were found between "Ease of Start-up" and "Family Role," "Entrepreneurial Success," and "Entrepreneurial Skills," emphasizing the pivotal role of family involvement and entrepreneurial aptitude in the success of ventures within the unorganized roadside food court sector. The study underscores the necessity of a robust entrepreneurial mindset and requisite skill sets for the initiation and prosperity of new ventures in this domain.