"Driving Decisions: Understanding THE Factors Influencing Car Brand Choice"

Abstract

In the modern automobile industry, brand significance is paramount, significantly influencing customers' choices when selecting a car brand. Given the intense competition in the automotive market, comprehending the determinants that sway consumers' preferences toward specific brands is essential. This research delves into the intricate array of factors shaping consumers' brand inclinations in the automotive sector. Through amalgamating insights gleaned from thorough literature review and empirical analysis, the objective of this paper is to offer practical recommendations for automotive companies to enhance their brand strategies and better align with consumer preferences.