Factors Influencing Housing Purchase Decisions Of New Generations In Chennai, India

Abstract

Buying a house is considered as the main accomplishment for an individual since it is the most costly things individuals can purchase and includes a lot of thought too. This study has a goal to explore the variables affecting new generation home buy choice in Chennai, India. The reasonable structure created in view of past writing and afterward adding relative's impact as another variable thinking about that Indian individuals has collectivist culture. In view of polls gathered from 159 respondents of housing purchasers in Chennai city show that location, developers, structural, family members and financial factors emphatically impact new generation buy choice towards accommodation in Chennai. In the interim the other two variables, Property Designer and Relative's Impact, are not persuasive. The new generation's behavior and preferences when it comes to purchasing a home in Chennai are better understood thanks to this research.