Trends And Challenges Of Digital Marketing Adoption In India

Abstract

The emergence of online marketing has totally transferred the market situation. It has provided companies with an equal opportunity to promote their brands at a global level. However, the impact of online marketing is not limited to businesses only: the kind of information that it extends has completely changed how consumers connect with different brands. The increase of the internet has twisted the traditional pathway to purchase on its head, as buyers are becoming increasingly knowledgeable. The modern consumer sees immediately through traditional push- marketing tactics, and has much higher expectations when it comes to brand’s value intention.