“An Analysis of Functional Area Problems Faced By Rural Micro Entrepreneurs in India Using Factor Analysis Technique”

Abstract

In spite of the growing micro ventures in rural India, villages have number of problems basically functional arising in production, financial, marketing, and human resource. These barriers over the years remain the same. Researcher adopted all those roots under main functional title for investigation .To get to that, micro entrepreneurs are interrogated on five point scale to know the severity.

The purpose of this paper is identifying factors of functional problems faced by rural micro entrepreneurs. For study, 259 rural micro entrepreneurs were questioned using a planned schedule in 94 sample villages in Maharashtra's Sangli district towards 4 functional problems viz., production, financial, marketing, and human resource. In the study, the major factors of functional problems are investigated. This paper demonstrates to find out commonalities regarding production, financial, marketing, and human resource problems into preferences factor analysis has been applied