Designing Visual Communication Strategies For Plant Dyeing Crafts: Enhancing Public Engagement And Cognition

Abstract

As society increasingly focuses on sustainable development and traditional crafts, the environmentally friendly and health-conscious craft of plant dyeing has gained attention from the public as well as the fashion and academic sectors. However, despite wide recognition of its environmental and cultural value, public awareness and engagement with plant dyeing techniques remain relatively limited. This study aims to explore how visual communication design can enhance public awareness and participation in plant dyeing crafts. Utilizing a mixed-methods approach that combines quantitative surveys and qualitative interviews, a series of visual communication tools were evaluated: infographics and fashion show designs, all intended to enhance public understanding of plant dyeing crafts. Results indicate that innovative designs that combine narrative storytelling, step-by-step visualization, and creative fashion elements significantly increase audience interest and engagement. This study not only provides effective communication strategies for the education and promotion of plant dyeing crafts but also offers valuable insights into the modern dissemination of other traditional crafts.