Impact Of Social Media For Digital Entrepreneurs Among Vocational Students In Hebei Colleges

Abstract

Social media usage has had a significant impact on entrepreneurship.The article  analysis of existing literature to investigate the important impact of social media on the digital entrepreneurship among vocational students in Hebei colleges.Analyzing 248 vocational college student entrepreneurs in China who have incorporated social media into their business strategies. The study found that students use a wide range of social media platforms from Wechat, Ticktok, Facebook, YouTube, Twitter to Pinterest suggesting a heavy reliance on the social media to grow their businesses. It has changed how business owners conduct their daily operations and has led to improved firm performance and more innovative approaches. Social media platforms, such as Ticktok, have provided opportunities for young entrepreneurs to develop their businesses and expand employment opportunities. Small enterprises have also benefited from social media usage, with communication with customers and video advertising positively impacting their performance. In the startup context, social media has been found to be an important strategic capability that contributes to performance, with social capital mediating this relationship. Social media has influenced all sectors of entrepreneurship, enabling enterprises to interact with consumers, optimize operating costs, and impact consumer decisions. Overall, social media usage has become an essential tool for digital entrepreneurs, offering various benefits and opportunities for business growth and success.