Influencer Marketing Effectiveness On Consumer Awareness And Brand Perception On Life Insurance Products

Abstract

This study focused on  effectiveness of influence marketing in boosting consumer awareness and brand perception. Our research employed a comprehensive approach, combining qualitative and quantitative methods such as surveys, interviews, and case studies. The findings revealed a strong connection between influencer marketing strategies and increased consumer engagement towards Life Insurance products which, in turn, had a significant impact on brand perception and customer loyalty. Notably, the study emphasised the critical role of authenticity and relatability in building trust and fostering active involvement among consumers, offering valuable insights for marketing professionals.