International Communication Mediatation: China's National Image Construction On Winter Olympics Games

Abstract

With the strengthening of China's comprehensive national strength, China has. taken a more active role in international affairs and played an irreplaceable role in the international arena. However, there is a clear dissonance between China's national achievements and China's international voice. Today's international public opinion field has long been under the control of Western discourse power, and China's national image has been in a state of "other shaping" for a long time. Most foreign people know China through foreign media reports. This paper aims to construct China’s level of international discourse power construction and how the country has spread its own voice. This study extensively looking at China domestic media’s methods of "self-shaping" China's national image, as an important international tool in the Winter Olympics to promote. This paper takes China's international mainstream media CGTN's coverage of the Beijing Winter Olympics, and analyzes how CGTN constructs China's national image in its coverage of the Beijing Winter Olympics from a framework perspective. The study found that CGTN's coverage of the Beijing Winter Olympics constructed China's national image from four levels: theme framework, narrative framework, discourse framework, and audience framework, which has certain reference significance for domestic media to build China's national image in international communication in the future.