Navigating The AI Revolution In HRM: A Sentiment Analysis Perspective

Abstract

The current research aims to investigate artificial intelligence’s influence on the field of human resource management with special attention to sentiment analysis. While the capabilities of artificial intelligence continue to evolve, it represents an exciting yet problematic concept for many companies. The current article treats artificial intelligence technologies and sentiment analysis, in particular, as catalysers for the transformation of HR practices. The research puts a specific focus on how artificial intelligence can be facilitated for the automation of routine tasks, interviews, and preselection of CVs. The paper also pays attention to the ethical concerns and challenges related to the use of artificial intelligence in HR. In such a context, the user reviews sentiment analysis of the we360.ai application, as one of the critical cases for the current research, which helps facilitate AI to measure employee productivity and integrate it in HR strategies. In conclusion, the article claims that artificial intelligence is a significant but sensitive advancement in HR, and businesses should be cautious in using it and fully adapt it. The findings of the current research paper can help thinkers, managers, and policy makers see the central observations about the future integration of AI into HR in the era of digital technologies.