Mediating The Relationship Between Social Media Marketing Features And Consumers' Decisions To Buy Fast Food; An Investigation

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Mankeshva saini
Mr. R. Guruprasad
Dr.Deepti Mishra
Prof. (Dr.) Vikas Singh
Dr. Rakatu Vijaya Lakshmi
Archana Prasad Dhawade

Abstract

The current study has investigated the relationship between Job Satisfaction and their effect on organizational citizenship behavior among college faculties. The data were collected from 189 respondents from different colleges in Tamil Nadu. Job Satisfaction is positively associated with all the dimensions of OCB by the faculties of the colleges. Therefore, it was suggested that colleges should facilitate the process leading to Job satisfaction, so that staffs are better engaged in additional role behavior resulting in improved single and organizational effectiveness.

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How to Cite
Mankeshva saini, Mr. R. Guruprasad, Dr.Deepti Mishra, Prof. (Dr.) Vikas Singh, Dr. Rakatu Vijaya Lakshmi, & Archana Prasad Dhawade. (2024). Mediating The Relationship Between Social Media Marketing Features And Consumers’ Decisions To Buy Fast Food; An Investigation. Educational Administration: Theory and Practice, 30(4), 3788–3792. https://doi.org/10.53555/kuey.v30i4.2125
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Author Biographies

Mankeshva saini

Assistant professor, Department of Commerce and Management, Maharaja Ganga Singh University, Bikaner National Highway 15, Jaisalmer Rd, Bikaner, Rajasthan 334004.

Mr. R. Guruprasad

Assistant Professor, Department of Management Studies, P.S.R Engineering College, Sivakasi

Dr.Deepti Mishra

Assistant Professor, Department of Management,  Centurion University of Technology and Management, Ramchandrapur,PO- Jatni, Bhubaneswar, Odisha -752050. 

Prof. (Dr.) Vikas Singh

Professor, Department of Hospitality & Tourism, School of Hospitality & Tourism, Galgotias University, Greater Noida – 203201. 

Dr. Rakatu Vijaya Lakshmi

Assistant professor, Faculty of Management, The ICFAI University, Raipur, Chhattisgarh, India-490042.

Archana Prasad Dhawade

Assistant Professor, Department of Information Technology, Jogeshwari Education Society's College of Commerce Science & IT

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