Examining the Impact of e-Social Scores on Customer Credentials in the Retail Banking Sector of Odisha

Abstract

The Research investigates the impact of e-Social Scores on Customer Credentials within the Retail Banking sector of Odisha, by examining the evolving landscape shaped by these novel metrics. E-Social Scores, emerging as a distinctive metric harnessed from Online Social Interactions and Digital Financial Behaviour, have witnessed increasing recognition in the Financial Industry. Employing a Quantitative Research Approach, the study meticulously analyses Data collected from diverse Bankers across various Commercial Banks in Odisha. The principal objective is to unveil the Correlation existing between e-Social Scores and the Credibility of customers within the Retail Lending context. By scrutinizing this correlation, the Research endeavours to contribute valuable insights to the existing Literature, elucidating the multifaceted implications of Digital Footprints on Customer Trust and Reliability within the expansive canvas of the retail banking sector. The investigation not only seeks to unveil the inherent connections between e-Social Scores and Customer Credibility but also aims to enhance our understanding of the broader implications of these Scores within the unique dynamics of Retail Banking Segments. As e-Social Scores continue to shape Customer Perceptions, their influence on Trust and Reliability becomes increasingly pertinent in the Digital Age. Through a systematic examination of the collected data, the study aspires to make a distinctive contribution to the existing body of knowledge, shedding light on the intricate interplay between e-Social Scores, Customer trust, and Reliability within the broad framework of the Retail Banking sector in Odisha.