Determinants Of Customer Repurchase Intention Of Organic Pulses: Customer Satisfaction As Mediating Role

Abstract

Purpose - The major goal of this research work is to assess the Determinants of Customer’s Repurchase Intention of Green pulses with Customer satisfaction as mediating role in the Telangana.

Design/methodology/approach - To accomplish the work’s goal, combination of qualitative and quantitative research approaches are used in research methodology. After analysing the outcomes of the qualitative research, quantitative research was done, then conducted a survey by issuing questionnaires to two hundred respondents who willing to procurement organic pulses in stores. This study uses the SEM (Structural Equation Modeling ) Smart PLS software to identify the variables that influence consumers' intention to repurchase organic pulses.

Findings – The study's findings demonstrating that the factors like convenience and Nutritional quality are significantly impacting repurchase intention of organic pulses through Mediating the customer satisfaction. It was determined that the current study was sound empirically.

Research limitations – The sample for the study was collected from Telangana and the findings encompassed a wide range of crucial touch points in order to provide comprehensive coverage of the factors affecting Customer’s Repurchase Intention of Organic pulses