The Impact Of Total Quality Management On Sustainable Tourism Development In The Chengdu-Chongqing Urban Agglomeration

Abstract

Sustainable tourism development (STD) is a crucial component of the circular economy. However, prevailing research focuses on tourism resources protection rather than management methodologies. An innovative structural equation model (SEM) for STD and total quality management (TQM) was constructed. Empirical analysis revealed: (1) No evidence of collinearity among the scales of sample data, which exhibit high reliability and validity, indicating broad applicability. (2) The SEM model of TQM and STD demonstrated high goodnessof-fit (χ²/df = 1.29, IFI > 0.9), validating initial assumptions and indicating that extending TQM can optimize STD management. (3) Analysis indicates a positive impact and facilitative role of TQM on STD, which comprises full participation (FP, 0.343), whole process management (WPM, 0.283), and comprehensive management (CM, 0.261). FP directly contributes 55.1% of the impact on STD. WPM and CM indirectly influence STD through tourism benefits and overall tourist perception. These findings provide important guidance for improving STD.