A Study On Paid News Or Fake News Through The Prism Of Media Ethics

Abstract

This study examines the phenomenon of paid-for or fabricated news. The creation of false news items is facilitated via artificial intelligence technologies, including “Photoshop, websites that manufacture newspaper clippings, and fake news” generator applications. Instances of deep fakes include manipulating a person's appearance in a picture or video by superimposing their image onto someone else. They are often used to deceive the general population. To conceal their true identity, counterfeit websites are established in other nations; after that, the articles are disseminated via various social media platforms. However, media ethics, with its principles such as “a universal reverence for life and adherence to the rule of law and legality,” provides a beacon of hope. It encompasses the study and resolution of ethical dilemmas concerning the appropriate use of textual and visual content given by individuals in the media, thereby playing a crucial role in combating the spread of fake news.