Global Best Practices in Value-Added Mango Products: A Comparative Study with Strategic Insights for India's Export Potentiality

Abstract

India produces nearly 45% of the world’s mangoes but accounts for a minor share of global exports of value-added mango products. This study compares India’s mango processing ecosystem with global leaders like Mexico, Thailand, and Brazil. Product categories examined include pulp, juice, dried mango, powders, and emerging segments like nutraceuticals and cosmetics. The study uses secondary data from FAO, ITC, and FICCI, along with SWOT analysis and global practice reviews. Results indicate that while India dominates in pulp exports, it lags in product diversification and export readiness. Recommendations include developing agro-processing clusters, enhancing branding, and leveraging Geographical Indications. The findings provide actionable pathways for policymakers and agribusinesses to enhance India’s competitiveness in global mango trade.