#EduWOW: TikTok App as an Educational Creative Platform

Abstract

This qualitative study explores the impact of TikTok's #EduWOW initiative on students across various educational levels, including those from public and private universities and high schools. Employing a combination of in-depth interviews (IDI) and focus group discussions (FGD), the study aimed to understand how students perceive educational content delivered through TikTok, the effectiveness of pedagogical techniques used, and the influence of such content on student engagement and motivation to learn. The analysis revealed that TikTok’s educational content significantly enhances accessibility and engagement, utilizing storytelling, humor, and visual aids effectively to captivate and educate users. However, it also highlighted the need for a balance between engaging delivery and educational depth. Recommendations for optimizing educational content on TikTok include increasing collaboration with educators, enhancing content depth, and regularly updating teaching strategies based on learner feedback. The findings underscore TikTok's potential as a viable educational tool, suggesting that with strategic enhancements, it can significantly contribute to formal and informal learning environments. This study not only contributes to the academic understanding of social media’s role in education but also offers practical insights for educators and digital content creators aiming to leverage new media for educational advancement.