Influence Of Demographic Factors On Business Professionals Towards Securities Markets In Mumbai City : An Empirical Study

Abstract

Finance is an essence of the life and most of the time, life itself. Finance is needed not only to fulfil the life-needs, comforts and luxuries but also to achieve the sense of content and security. The success on financial fronts is highly influenced by various factors such as demographic, social, economic and psychological etc. The current research aims at determining and analysing influence of the demographic factors on business professionals towards securities markets in Mumbai City. Basic objective of this research paper is to study Financial interest and Financial insight of business professionals in investing securities markets. To fulfil the objectives of the present research a survey of 150 business professionals in Mumbai city was through circulating a well-structured questionnaire in the google form. The data so collected was analysed using simple percentage method, Convergent Validity, Composite Reliability, One way ANOVA and Factor Analysis. Results of data analysis revealed that the majority of  respondents were female than male, between 41-50 years and investing in Mutual funds, Fixed Deposits and Equity shares

Hypothesis one and two were tested using One Way Analysis of Variance[ANOVA] and it was found that Financial interest of business professionals towards securities markets do not differ significantly by Age, Type of Investment Time duration, Trading advice and Trading frequency and Financial insight of business professionals towards securities markets differ significantly differ by Age and Type of Investment. It can be further indicated that  the Financial insight of business professionals towards securities markets do not differ significantly by Time duration, Trading advice and Trading frequency. From the Factor analysis results it is evident that Earning Factors and Income Factors are highly significant in determining the Financial insight of the Business Professionals influences in investing Capital Markets. Business Professionals are advised to devote quality time while making financial decisions and follow practical, rational and logical approach while investing in securities markets. They must have patience to wait till the right opportunity for trading and vigilance  to observe the ongoing market moves.