Behavioral Finance In Personal Investment: Analyzing The Role Of Psychological Factors In Decision-Making

Abstract

To understand the relationships between behavioural financing and personal investment, this study conducted. The aim of this study is to analyse the role of psychological factors in personal investment decision-making. In this study, different primary psychological factors have been discussed. On the other hand, the impacts of cognitive biases on the personal investment also discussed that help in future aspects. In that case, primary research method used where total 68 financial advisors offered their valuable experiences about the behaviours finance. On the other hand, IBM SPSS tool used to analyse all the collected data.