Green Product Awareness Effect On Purchase Decision Of College Students In Kolar Gold Fields.

Abstract

Climate change problems, increased global warming issues, increase in the consumption level of natural resources and the release of toxic manufacturing wastes is becoming increasingly an alarming situation across the world. This has led to responsible society which is concerned with the protection of the nature, giving rise to business establishments which are modifying their production practices so as to contribute and work towards issues concerning the environment harm. The consumers too, especially the millennial are becoming aware of such issues and are therefore shifting their consumption pattern in the form of green products consumption. The unsustainable pattern of consumption in the world today have led to severe environmental problems and this difficulties have led to process of adopting green practices and perhaps this situation created a desire and attention for green products awareness and consumption.