Development Of Creative Tourism Marketing Strategies And Innovation Under The Concept Of Circular Economy In Samut Songkhram Province

Abstract

The research project targets a diverse population involved in the tourism sector of Samut Songkhram Province, including local residents, tourism operators, community leaders, governmental authorities, and visitors.  To ensure a representative sample, a multi-stage sampling approach could be adopted. Initially, clusters within the province could be identified, such as different districts or sub-regions renowned for their tourism potential. Subsequently, within each cluster, random sampling methods like stratified random sampling or cluster sampling may be employed to select specific communities, enterprises, or individuals for participation. Statistical analyses may encompass both quantitative and qualitative methodologies. Quantitative data collection methods such as surveys or questionnaires could be utilized to gather information on tourist preferences, economic indicators, and environmental impacts. Statistical techniques like regression analysis or correlation analysis may be applied to examine the relationships between various variables.  Qualitative data could be obtained through interviews, focus groups, or participant observations to gain insights into community perceptions, cultural values, and challenges encountered in implementing circular economy principles. Qualitative data analysis techniques such as thematic analysis or grounded theory could be employed to identify recurring themes and patterns. The research findings are anticipated to provide valuable insights into the efficacy of creative tourism marketing strategies and the integration of circular economy principles within Samut Songkhram Province. These insights could inform policymakers, community leaders, and stakeholders in devising sustainable tourism practices that foster economic development, preserve cultural heritage, and maintain environmental integrity.