An Empirical Study on Factors Influencing Selection of Mobile Service Providers from the Perspective of Millennials

Abstract

In the dynamic landscape of telecommunications, the mobile service industry has become a cornerstone of modern connectivity.   The millennials and generation X are the kind of generation which has seen land line to smart phone, government networks to private networks desktop to note books and z books, with this transformation, millennials occupy a pivotal role due to their intrinsic connection with digital technology.  Taking this in to consideration this empirical study delves into a critical dimension: millennial satisfaction with mobile service providers, exclusively from the millennial perspective. The research explores the intricate facets that contribute to their contentment, spanning network quality, customer service, and socio-cultural influences. With millennials at the forefront of the digital age, this study offers insights into consumer behavior and industry direction. By utilizing an empirical approach—surveys, —the study aims to capture nuanced millennial sentiments. Findings are expected to illuminate strengths and areas for improvement among service providers, bridging academia and practical implications.