Analyzing The Effects Of Promotional Offers: Online Vs. Omni Channel Electronics Retailers

Abstract

This study explores the complex interaction between promotional offers from online vs. offline retailers and consumer choice about electronic devices in both online and offline locations. Understanding the effects of promotional methods on customer behaviour is becoming more and more important for businesses and researchers alike as the digital market continues to develop.

The aim of this research is to examine consumer behavior in response to different promotional offers made by online retailers and e-merchants with physical storefronts. The focus of this study is specifically on electronic goods because many of these devices are high-end and demand thorough evaluation before purchase. This study identifies the important aspects that influence purchasing decisions. The study looks at how promotions are impacted by age, income, gender, and pricing sensitivity. Additionally, it will provide customers with a clearer comprehension of the advantages and disadvantages of purchasing both online and offline, with a focus on the influence of promotional offers. The research adds to the larger conversation on the changing retail environment and the coexistence of offline and online channels in the electronics