Exploring Consumer Perception Of Organized Retail Sector In Odisha

Abstract

This study investigates the consumer perception of the organized retail sector in Odisha, aiming to provide insights into the dynamics of consumer behaviour and preferences within this burgeoning market. Organized retail has witnessed significant growth in recent years, influencing the shopping habits and perceptions of consumers. Understanding these perceptions is crucial for retailers and policymakers to effectively cater to consumer needs and drive sectoral growth. Through a combination of qualitative and quantitative methods, this research seeks to uncover the factors shaping consumer perceptions, including convenience, product variety, pricing, and service quality. By shedding light on the nuanced aspects of consumer behaviour, this study contributes to the existing literature on retail management and offers actionable recommendations for stakeholders in the organized retail sector in Odisha