Subliminal Advertisements And Their Relationship With Consumer Emotion & Buying Decision: A Study On Indian Customer

Abstract

Emotional advertisement is a type  of  communication  used  to persuade viewers to buy  something or do something with regard to goods, information, services etc. It’s also act as an instrument  and  platforms for  capturing  the  desires,  sensation,  dreams,  and  attention  of consumers. This study has been focused to com- prehend the impact of emotional advertising on  consumer  buying  behaviour.  The  advertisement  which  influences  the  consumer and it generates emotions on their buying behaviour. This study involves the data collection from answerer through questionnaire to test hypothesis. The main aim of this study is to conceive emotional response of general public in emotionally apparent products.