Green Horizons: Exploring Hotel Managers' Perspectives on Sustainable Practices in Amritsar's Hospitality Industry

Abstract

This research aims to explore the awareness and attitudes of hotel managers in Amritsar towards green practices. The city, known for its rich cultural heritage and vibrant tourism industry, presents an ideal context for studying the adoption of eco-friendly initiatives. Survey was conducted among 58 hotel managers from seven branded hotels in Amritsar. The survey utilized a five-point Likert scale to gauge respondents' views on various green initiatives and their perceived importance. The findings of the study reveal a nuanced picture. While a majority of hotel managers acknowledge the positive impact of green initiatives on environmental management systems, there is a noticeable degree of reluctance in fully embracing these practices. Factors such as time constraints, cost considerations, and a lack of awareness emerge as key barriers to implementation .This research contributes offers practical insights for fostering environmentally responsible practices in the Indian hospitality sector.