Analysing The Role Of Customer Service In Generating Customer Loyalty In The Telecom Sector In The Bengaluru Region

Abstract

The roles of effective customer services have been analysed within this research to promote effective customer loyalty through improving customer experiences within the industry of telecom in Bengaluru. By identifying the key dimensions of customer satisfactions, this study is going to analyse the significant relationship between customer satisfaction and loyalty concerning with the service quality of telecom companies. A quantitative survey is conducted for this study to analyse the customer experiences for the people of Bengaluru city. The findings of this research outline the significance of effective value added services along with appropriate pricing for telecom service recharge plans especially suitable for young demographics in the city. This study is going to provide significant understanding about the significant drivers for customer loyalty in the Bengaluru market.