Business Management Model For Smes, Clothing Types That Affect The Advantage In The Competition Of Jiangsu China

Abstract

The purpose of this research was(1)to study the level of knowledge management, marketing capability, product innovation and information technology affect the competitive advantage of clothing SMEs in Jiangsu, China. (2) To study the causal relationships in knowledge management, marketing ability, product innovation, information technology and competitive advantage of clothing SMEs in Jiangsu. (3)To study the model of competitive advantages of clothing SMEs in Jiangsu. This study was adopted quantitative research methods. The population consisted of 1116 clothing SMEs in Jiangsu. The research instrument collected empirical data was questionnaires. Descriptive statistic such as frequency, percentage, mean, standard deviation, skewness, kurtosis, and reliability analysis were analyzed the empirical data. Moreover including inferential statistics to analyze the effect of structural relationship with AMOS program. The relating variables included knowledge management, marketing capability, product innovation, information technology and competitive advantage.