A Study Of Consumer's Perception Towards Mithila Cuisine In Darbhanga District

Abstract

Any nation's cuisine is the culmination of its many regional cuisines, which serve as the cultural & historical markers of each region. There are many regional cuisines in India that represent the country's culinary variety (Jain et al., 2015). Mithila cuisine is the typical way of cooking for Maithils who live in Nepal and India's Mithila region. Mithila Khenai (cuisine) features a wide variety of rice, wheat, fish, and meat meals as well as the expert use of numerous spices, herbs, and organic foods. While certain Mithila khenai resembles Bengali and North Indian cuisine, its preparation and flavour are very different. The food culture of the Maithil people is highly unique, and the majority of their dishes are not well-known outside of Bihar/Jhakhand in India and the Mithila Region of Nepal. There are many food items which form part of Mithila cuisine and are preferred by consumers for breakfast, lunch, evening snacks, dinner and special delicacies. This study aims to identify the popularity of Mithila cuisine in Darbhanga district and identify the choice of consumer (preference) among various cuisines available in Darbhanga district. T-test and ANOVA have been applied for testing of Hypothesis. As a result of the hypothesis testing, it was found that no significant difference in the preference of consumer towards various cuisines available in Darbhanga district based on their gender and age group, though there is a difference based on their employment status.