Employee Retention Strategies In It Industry – A Study With Reference To Chennai City

Abstract

The capacity or ability of an enterprise to retain its human capital for a long term is much important in the current scenario. The different strategies used for this by enterprises are termed as employee retention strategies. The present study attempts to identify the various factors that affects employee retention in the IT Sector in the Chennai city. The primary objective of this study is to evaluate the influence of employee retention methods on the personal aspects of the workforce within the organization. Additionally, it intends to quantify the correlation between organizational elements and employees' impression of the effectiveness of these retention strategies.. The primary data were collected from employees in Chennai IT park and 120 completed questionnaires were analysed using appropriate statistical test. The research highlights the crucial function that workplace flexibility, recognition, and management support play in developing employee contentment and dedication.