Comparative Analysis: The Power And Effectiveness Of Social Media Ads Vs Print Media Ads And Purchasing Attitudes- A Study On Youth Of Uttarakhand.

Abstract

The conclusion drawn from the data analysis suggests a significant impact of social media advertising on consumer purchasing behavior, particularly among the youth demographic. Compared to print media advertising, social media advertising appears to have a stronger influence, with respondents expressing a higher likelihood of considering purchases after seeing ads on social media platforms. This finding underscores the potential effectiveness of utilizing social media for marketing purposes, prompting businesses to consider reallocating resources towards social media advertising to enhance their overall marketing strategy. The study highlights several key factors contributing to the impact of social media advertisements on youth consumption patterns. Notably, new and branded products, as well as items originating from distant locations, tend to capture the attention of young consumers. Positive peer reviews further reinforce trust in advertised products, leading to increased purchasing behavior among youth. Exclusive products promoted solely on social media platforms, such as skincare items and health-related consumables, contribute significantly to consumer spending in this demographic.