Increasing demand of meme elements on Digital Media: From the POV of Visual Communication

Abstract

Nowadays, in this era of Computer mediated communication, talking on social media has become very easy and exciting. Communicating on social media in new ways not only connects people to each other but also provides them a pleasant experience. At this time, where digital media is spreading everywhere and new methods of communication are emerging every day. In such a situation, joking and communicating through memes (an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users, often with slight variations) is in the news among the youth society. A large number of youth communicate through social media and memes. Actually, in a simple way, a meme is a method by which on social media, one event is linked to another event in a humorous way. Moving forward in this work, there are many types of memes and many ways to communicate with them.With the help of this article, we will try to understand the meme communication prevalent among the youth from the perspective of immersive mass communication.