A Bibliometric Exploration of Voice Assistants in HR and Marketing

Abstract

This bibliometric study investigates the scholarly landscape surrounding the integration of voice assistants in the domains of marketing and human resources (HR). Leveraging a comprehensive dataset of academic publications spanning from 2010 to 2022, this analysis employs bibliometric techniques to uncover key trends, seminal contributions, and emerging research trajectories. The study reveals a steady growth in publications related to voice assistant utilization in marketing and HR, reflecting a burgeoning interest in this interdisciplinary intersection. Ultimately, this bibliometric analysis offers a panoramic view of the scholarly endeavors pertaining to voice assistant integration in marketing and HR. By synthesizing existing knowledge and revealing emerging trends, this study serves as a valuable resource for researchers, practitioners, and policymakers seeking to navigate and contribute to this dynamic field. Therefore, this study would encourage researchers, academicians, and policymakers to conduct a bibliometric analysis of “the role of voice assistants in marketing and human resources” with the emerging future direction of the research agenda.