Impact Of Body Area Network (BAN) Market Products Towards Adoption Intention Of Wearable Fitness Devices Among Iot Customers In Bengaluru City-A Study

Abstract

The increasing demand for Body Area Network (BAN) products, a subset of the Internet of Things (IoT), has led to a surge in consumer interest, especially in wearable fitness devices (WFDs). This study aims to thoroughly understand the adoption of wearable fitness devices by reviewing existing literature on the subject. Additionally, the study intends to gather data from IoT customers through a survey to gain insights into their adoption intention and the impact of users' awareness, usability, and benefits of BAN market products. The study will be conducted in the Bengaluru city area, specifically focusing on IoT customers, and will use a purposive sampling method to collect data. The findings of this study will be valuable to manufacturers and marketers of wearable fitness devices, as well as researchers in the healthcare technology field. By understanding the factors that influence customers' adoption intention, manufacturers and marketers can tailor their marketing strategies and product development to meet the needs of their target audience. Moreover, the study will contribute to the advancement of knowledge in the field of healthcare technology by providing insights on the adoption of wearable fitness devices in the context of IoT customers.

To test the hypothesis, the study will employ ANOVA and regression analysis.  The results of the study will provide a comprehensive understanding of the adoption of wearable fitness devices in the Bengaluru city area, and will serve as a useful reference for future studies in this field.