A Study On The Role Of Artificial Intelligence On Buying Behaviour Of Consumers In India

Abstract

This case study looks at the ways that artificial intelligence (AI) has improved
marketers' ability to understand and analyze Consumer Behaviour. To make their
marketing strategy and plans more effective, marketers are researching consumer
Behaviour on the internet. AI may be the answer given the vast volume of data that
is already accessible and the regularity of data breaches. An image recognition
system might be able to identify and categorize things in photos by analyzing
millions of examples. When a chatbot sees examples of text interactions, it can
learn to have realistic discussions with humans.
Businesses now need to take advantage of the best AI talent to stay ahead of the
competition. It can provide insight into every phase of the customer journey and
aid marketers in comprehending the motivations underlying Consumer
Behaviour. Stronger client relationships and a greater client lifetime value are
possible consequences when done properly. AI may be used by marketing teams
to interpret vast volumes of data in order to use the knowledge and pinpoint their
target audience. Businesses can make use of it to develop user-centered sales
funnels and build their marketing plans around them. In the end, more traffic is
produced, which is advantageous for marketing departments trying to convert site
visitors. Artificial intelligence (AI) and other technologies are transforming our
understanding of and perspective on marketing.