Small and medium-sized enterprises need family and friends more than ever, now!

Abstract

Purpose:  While Covid has opened up new markets and opportunities for entrepreneurs, the failure due to uncertainty always exists, that's the risk of entrepreneurship , this risk has further enhanced due to frequent lockdowns and  volatile markets . Entrepreneurs need social support to make his or her business successful. Family, friends and local associations can give psychological support during difficult days. This paper tries to explore what friends and family can do.

Design/methodology/approach: Literatures were reviewed why enterprises fail? It is noted that introvert entrepreneurs possess diverging styles and they suppress their feelings when they face problems. This is reflected during their concrete and reflecting experiences; these negative behaviors can be complemented by positive behaviors from friends and family. 10 questionaries were framed, 67 responded the survey, Descriptive statistics was used to analyze the same. An approach is made to give directions to friends and family.

Findings:  Study on effect of Jokes in bringing humor during crisis, the introvert entrepreneurs can be helped by family members and or society to overcome the stress due to the negative feelings.

Originality/value: The content is original and due credit is given to the authors, in case if it's missed it's not intentional.