A Study On The Consumer Behavior And Eco-Friendly Packaging In Food Delivery Services

Abstract

Within the framework of the food delivery industry, this study explores how ecologically friendly packaging might drastically alter consumer behavior. The food delivery business is experiencing a rise in demand for sustainable alternatives due to the growing global awareness of the environmental challenges associated with conventional packing materials. The study highlights the urgent need for a change to more environmentally friendly packaging techniques by addressing the detrimental effects of present packaging practices on the environment. Examining customer preferences, attitudes, and intents within the food delivery system, it delves into the complex relationship between green packaging and consumer behavior. By examining consumers' willingness to pay extra for sustainable packaging, the study evaluates the economic aspect as well. The results provide a more thorough understanding of the dynamics of sustainable packaging and have business applications for companies trying to meet customer expectations and promote a more environmentally friendly food delivery chain.