Role of social media marketing in SBI

Abstract

Social media marketing is the new mantra for several Organizations and various brands. Marketers are making the most of many different social media opportunities and beginning to implement new initiatives at a higher rate than ever before. It is among the best possible marketing options available to a brand for connecting with prospective consumers. Social media in marketing helps to win the trust of consumers by connecting with them at a deeper level. One cannot afford to have no presence on the social channels if the competitor is making waves with its products and services on it. The explosion of social media phenomenon and the pace at which it is growing is huge. Global companies have recognized the importance of social media marketing as a potential marketing platform and utilized them with innovations to power their advertising campaign. The banking sector in India is no exception and is making wide use of social media in marketing. This paper discusses the concepts of social media marketing and the role and relevance of social media in marketing of banking services in India.