The Impact Of Globalization On International Business Strategies: Case Studies From Multinational Corporations

Abstract

This Research aims to establish the effects of globalization on the global management of business venturing and applies case studies on MNCs. The study reveals important findings by analyzing strategic adaptations of major MNCs such as Apple Inc., Unilever, and Toyota Motor Corporation. When the strategies of these companies are examined, it is discovered that innovation, localization, and sustainability are strategic factors that define success in the global market. These findings reveal a clear understanding of the relationship between globalization and business strategies and how MNCs can manage the challenges and opportunities of today’s global business environment. This research provides recommendations for MNCs to overcome the issues and uncertainties of globalization and enhance their performance and thus can contribute to the discussion on the international business environment in the contemporary world.