A Study On Problems Faced By Corporate Security Investors In Online Share Trading In Chennai City

Abstract

The stock exchange, a vital economic determinant, plays a pivotal role in the country's financial landscape. In today's highly connected environment with billions online, the Indian stock market has adapted to these changes. The rise in online trading, especially during the mid- to late-'90s, was driven by the emergence of economical high-speed computers and internet connectivity. Online share trading typically necessitates an online trading platform provided by most brokers for order execution. This study scrutinized challenges faced by corporate security investors in online share trading, revealing that a majority grapples with issues such as insufficient information and technical problems. Primary data from 179 corporate security investors were collected through structured questionnaires and analyzed using SPSS. The findings indicate numerous challenges, but the study concludes that a successful implementation of online share trading can effectively address these issues.