The Role OF Artificial Intelligence IN Personalized Marketing

Abstract

Personalized marketing has changed the game for companies looking to establish a closer relationship with their clients in the current digital environment. With the development of artificial intelligence (AI), businesses now possess a potent instrument to transform consumer interaction. Artificial intelligence, customized artificial intelligence, trade, sales, electronic commerce, machine learning, human, big data, and people are the most frequently occurring terms. Artificial Intelligence (AI) is transforming personalized marketing by allowing companies to analyze enormous volumes of data and provide individualized client experiences on a large scale. The many uses, advantages, difficulties, and potential consequences of artificial intelligence (AI) in personalized marketing are examined in this research. This paper will talk about. Personalized marketing and the role of artificial intelligence.