“A study on Impact of Behavioural aspects on Mutual fund Investment Decision Making in India”

Abstract

Mankind has frequently been driven to develop a growing number of investing outlets in order to obtain superior returns. One of the financial innovations that has tremendously assisted small investors in building up capital is the idea and design of mutual funds. Investor decisions might be made in irrational or sensible ways depending on the situation. This study intends to investigate “the impact of behavioral aspects cognitive behavior, heuristic behavior and investor sentiment on investment decision-making among Indian mutual fund”. The results of this study have significant ramifications for investors since they can help them recognise their own biases and foresee them while making investing decisions.