Impression of Working and Non-Working Females in Hospitality Decision Processes: A Forthcoming of Delhi-NCR India

Abstract

Females have a significant role in a family's consumption pattern and are an influential segment of sale in hospitality Industry. The object of this paper was to evaluate the role played by Delhi-NCR working and nonworking female in consuming diverse kinds of products used by the families. The research is based on sample collected including 100 women workers and 100 non-working women. The data were accumulated using an efficient questionnaire that deals with women’s positions in the purchasing of high values products. It was studied that working Females were more active in ingesting related roles of high engrossment products, while nonworking Females were more active in consumption associated roles in context with low involvement products.